"Daihatsu Sirion 'Champion in Malaysia

"Daihatsu Sirion 'Champion in Malaysia - Marketing Daihatsu Sirion in Indonesia isbelow competitors like the Toyota Yaris, Honda Jazz or Hyundai i20. Not so inMalaysia, sales of products with the name of the Perodua Myvi is the best-selling car to beat all the models in its class. These achievements thanks to government incentives in the form of luxury tax cuts half of the 75 percent provision.
"In terms of price, we are much more competitive, bandrol two Myvi is equal to one(Honda) Jazz here," said Abidullah Mohd Omar, Deputy General Manager ofPlanning and Export Promotion Division SDN Second Automobile Company. BHD(Perodua) in Putrajaya, Thursday (20/10).
Perodua have an incentive (with Proton), according to Abidullah being able toincrease local content on the component. "Local content Myvi reached 75 percent, 5percent of ASEAN and 20 per cent from Japan," beber Abidullah.
As a seller, Myvi sales from January to September 2011 was 55 419 units. If calculated since its launch in 2005 until 2011, the total city car Perodua mainstayreached 511,000 units. Myvi to contribute 45 percent of total sales which also has avariant Perodua Viva and Alza. Sales of third-period model first nine months of2011 reached 127,200 units controlled 27.3 percent of the market.
Throughout this year, Perodua targeting sales of 190,000 units up period of 2010 only 188,600 units. "Actually, our initial target of 195,000 units this year, but by the tsunami in Japan, we sent down to be 190,000 units, because there is still a supply of components from Japan," continued Abidullah.