End of Government Help Means Lower Prius Sales in Japan

The BBC is reporting the end of government subsidies has led to a drop in Prius sales in Japan. For almost a year and a half, Toyota has sold more Prius each month than in the prior year.

The Prius has also been the most popular car in Japan since the subsidies started. But with the end of the subsidies has come a drop of 14% over last years sales numbers. The Prius was still the number one car in September, however.

The Honda Fit was the second most popular car in Japan according the Japan Automobile Dealers Association (JADA).

"The Prius remains hugely popular, but its sales tumbled due to the end of green car subsidies," said association spokesman Toshiki Miyake.

"Many consumers put off decisions to buy green cars following the end of government incentives."

The Prius will continue to be the most popular car for months to come, as the back log of orders is still being filled.